Capture market share
Web positioning strategy for internet visibility that implements a balance of Search Engine Positioning (SEO), Search Engine Marketing (SEM), Social Media Optimization (SMO), and Visitor Experience Optimization (VEO) in order to drive visitors to your web site.
Geomarketing, to pin the world hot spots for your business and focus the marketing strategy on them. Collecting data, sampling, etc.
Social Media (Facebook, Linkedin, Twitter, Pinterest…) and Online reputation management, monitoring the reputation of your business to emphasize the good feedbacks and control the users experiences to influence the buzz marketing and your hotel’s online image. We care about the long tail effect, and you?
Conversion: A looker into a booker
You need to care about emails, calls, and every kind of communication with your clients because they are extremely important to get the desired conversion. Check our tools and trainings for your staff. Your clients will thank you for it.
Friendly navigation website, where the user can easily find the hotel’s information, interact and explore the website and feel attracted by a professional eye-catching photography work. Giving room for usability concepts application, to break all the barriers between your clients and you and finally dust off the contact form.
User’s trust-building blog, to inform the users about what is going on on your place, get them close to you and get them willing to book.
Foster clients loyalty
No need to say that the customers service is the first step to make your clients happy.
From that very first moment when the clients enter your hotel, or even when they book a room in it, they need to feel spoiled. All the communications with every single client, by email, by phone, or face to face, has to be professional and personalised. The reception, the way to talk to them, to guide them to their rooms, to give them information and to say goodbye, are also part of the strategy to foster your clients loyalty. Educate your workers and get ready to win.
Keep your lovers informed about the news of your place with a professional and attractive Newsletter.
Use the satisfaction survey to get to know the real opinion of your customers, improve your business analysing the statistics and make them feel you really care about their experience at your place.
Manage the online reputation of your business, caring about your clients comments in the OTAs and Social Media, and generating positive feedbacks and online experiences.